SEO world is changing rapidly. As we all know that change brings opportunity, so there is no need to worry if it comes to SEO. SEO stands for search engine optimization. For a couple of years, the Google algorithm has modified the online marketing field. The majority of organizations and businesses just got vanished because of latest updates in the Google algorithm.
In the year of 2016, Google made a number of changes and updates which triggered ups and downs in the SERPs. One of the most popular updates in Google was Google Possum. There were also different updates that have changed the web marketing world that are Mobile Friendly Update 2, Penguin 4.0 and Adwords Shakeup. Only the proactive SEO survived in the year of 2016. If they want to succeed in 2017, then they have to take more smart decisions according to the changing trends in SEO.
Rich Snippets in SERP’s
Google shows different results with searches for videos, reviews, and images. Every one of us has without a doubt seen that Google has begun indicating rich bits because of our searches. The search result is produced by the pattern markup or organized information markup. Organized information markup builds the likelihood of your site to be included as a rich answer in the SERP’s. As per a research learning, quantity of query items demonstrating rich snippets has effectively multiplied over the most recent two years. It is the pattern which will increase a lot in future.
Optimize User Intention
Proper keywords can be used to optimize user intention. You have to keep an eye on the analytics and also on the impacts. Brands should make techniques to concentrate on purpose as opposed to simply keywords.
The noteworthiness of keywords is never going to complete or pass on in light of the fact that clients look for questions and phrases in web search tools. It implies you have to work for the queries or content your purchaser persona is seeking. You have to train your customers after getting complete information about your research related to search queries.
Voice Search Algorithms
It is quick and the cutting edge term of search. Google Voice Search has been the quickest developing SEO trend. It is essential to note that of late, the voice recognition problem rate has diminished from 26 to 9 percent now.
Google’s specialists have been working in lessening the problem rate of voice search plunges. Voice search will experience intense changes in 2017 with better voice acknowledgment and comprehension. Advertisers should think beyond from the past content based inquiries in 2017. It might be one of the greatest changes in the SEO industry. It incorporates downplaying of localized based content, spoken queries, customized data, and previous searches.
HTTPS Eating up Referral Data
A few years back, Google introduced HTTPS. It is basically a ranking feature in Google algorithm. Due to this reason, the majority of companies switched from HTTP to HTTPS. You have to reestablish referral information to your HTTP site originating from HTTPS sites. The issue is that HTTPS has been gobbling up a ton of referral information. This builds the danger of missing out on ranking, going into the year of 2017. You should ensure that your HTTPS site passes referral information to HTTP destinations.
In the year of 2017, artificial intelligence is going to make an exceptional change in Google algorithm. Google has been working for quite a while on artificial intelligence. Google is using artificial intelligence to increase search results. Its effect will push advertisers to move their concentration towards goal. Advertisers must need to reexamine their advancement procedures like alt texts, Metadata and alt texts.
Accelerated Mobile Pages (AMP) or Mobile Marketing
As indicated by late research, almost half of web traffic is through cell phones. Mobile search has reshaped SEO over the most recent years. Google additionally reported that it would concentrate on ordering sites planned with the mobile first method. Mobile Speed Optimization is relied upon to end up noticeably required for SEO in the year of 2017. This declaration builds the significance to stress on improving sites for different mobile devices.
Cross Channel Marketing
Cross-channel promoting is actually an extension of multi-channel promoting. The SEO trend of utilizing diverse channels to advertise your item has expanded for the last couple of months. According to studies, it has been noted that cross-channel promoting is still in its early stages. However, this SEO trend will gain popularity in the year of 2017. Its real intention is to make noticeable brand presence between various gadgets and stages. Along these lines, that client makes a buy.
According to these above trends, it has been noted that SEO is not going to die at all. Nevertheless, it would keep on changing with the passage of time. If companies want to keep themselves on higher ranks in 2017, then they have to move with the SEO trends of 2017.