SEO stands for search engine optimization. It is a technique with the help of which you can move ahead from your competitors. It is one of the best approaches to achieve this competitive dominance. Also, it is used to be aware of the modifications take place in the search engines, check and adjust your content and SEO technique earlier than your opponents have a chance to avail it. SEO industry has a capacity to keep moving and changing. Due to this reason, every website developer should pay attention to it. Today, we are going to discuss SEO trends 2017. These are explained below:
- The increase of Accelerated Mobile Pages (AMPs).
AMP stands for Accelerated Mobile Pages. AMPs are basically the open source protocols. They allow the webmasters to develop pages that are capable enough to load on different mobile devices. It is a concept that a handful of easy architectural alterations can create a site load up for more than four times rapidly. It uses eight times less amount of data. On the other hand, Google is basically starting to favor those websites that have made changes over to AMPs. Also, it is providing them clarity in a carousel with a lightning bolt signifying their AMP status. In the year of 2017, we can foresee we will witness more preference for AMPs in the search results. It is quite a brand taking a choice.
- The increase of “Dense” Content.
In simple words, people are continuously getting sick of reading the identical fluff content time and again. Early content marketing activities were basically focused on generating a lot of bite-sized content. However, for the past couple of years, we have seen a surge in the epic content. There was long piece that was able to cover a topic briefly. Still, the market has been flooded with different types of content. In future, a small possible space with dense content would be able to appeal readers.
- Machine Learning Will modify the approach the Algorithm Works.
Last year, Google RankBrain was introduced. It helped in opening the door to the possibilities of algorithmic machine learning. The extension of Google Hummingbird was used in a way to gradually learn about how the users’ keywords and phrases converse queries. Also, how it update its algorithm automatically. We have not seen any other update like this one. But maybe, it can be seen in future. Google is going to release more machine learning updates with the passage of time.
- Personal Branding will turn into an SEO Secret Weapon.
The personal branding will turn out to be into an SEO Secret Weapon. For a couple of years, we have been a proponent of personal branding as a core technique for SEO. With the help of personal brand, it will be easier for you to secure time guest posts, driving more traffic and developing user trust to your site.
- User Experience Optimization (UEO) Will Start to Blur the Lines with SEO.
In 2017, we will be able to see a maximized emphasis on the user experience. Specifically, it relates to all mobile devices. AMPS can be used to be the first sign of this. However, it looks out for other approaches. Google is about to favor those WebPages that are offering better user experience.