- Do not make everything A Blog Post
- Use Silos – Try not to make all a blog post
- Start using Silos & avoid to make all a blog post
Are you facing problem in organizing the content of your website? You do not have to make everything your blog. Patrick Stox is a columnist who suggests a silo structure. Why it happens that whatever you write in SEO becomes a blog in the end?
There are many companies that make an unclear idea of a specific website structure. This site structure incorporates pages which explain the products or services that are offered by the client. These web pages usually keep themselves there until the site is designed again in an effective manner. The entire new content is then published on the blog. However, blogs are not always used to make sense from the point of view of a website structure standpoint.
The majority of companies used to end up with some basic high-level service pages instead of doing proper keyword research and planning topics & subtopics for the proper website structure. Due to this reason, the entire content becomes nothing but blog posts. I advise you to please consider the structure of your website. You have to think that how your users will find the way to the other pages and also, how you will link to the other pages before developing the site.
Types of Blogs
There are different types of blogs. Blogs include employee profiles, news, company announcements, entertainment and diverse media. However, the informational resources or the resources that only fit into the content groups on the site must not be considered as a blog post. If you are concerned about your users and also promotion, then you can post a blurb. You can also relate to your new web pages from your blog.
How does blog look like?
A blog does not look so good from a website especially where you are actually dividing your site into two different sections. According to the point of view of the searcher, a blog is considered as a separate entity. The structure of blogs is flat and every post appears to be on the same level. At times, blogs are grouped by the categories which are better or by date which is not good at all.
Generally, when you are linking the blog to the web page of your site appears that you are throwing a baseball bat from left to right field. It really does not make any sense. Basically, you have to run from the left field to shortstop. After that, you have to run to home plate. In short, you have to choose a rational pathway
Flat V/S Profound Site Structure
On blogs, horizontal or flat structures are used. The majority of SEOs suggest having a flat structure on the blog. However, I would recommend a deep structure which is known as vertical structural design. These deep structural designs allow easier and compatible grouping of the content and also less navigational clutter. These structural designs are useful in comprehending the metrics at every level.
It is a type of deep site structural design. I have found it a very logical and organized path. The hierarchical groupings are basically determined by the topics and subtopics. Those contents that are written structurally according to the topic relevant content are good and logical. Silos are actually a method to separate your content of the website into the groups.
In a silo, you have to relevant the content according to the topic. When you will relevant the content topically then you will be topically relating your website in Google’s eyes. If you are covering up all the main search engines which people use to search a specific topic and your website shows up and is clicked by those people for these queries, then it means you are one of the best results.
You have to take this ahead and cover up each query present in every topic in the complete niche. If you will do it, you will win the internet. In this way, silo works. This method of silo lets you grab the key ideas and divide them into minor categories. You have to keep dividing until you have the web pages that are answering all your relevant user queries.